Meet Our Founder!
Lina El Fassi
With 3 decades of experience in MICE and tourism, Lina’s journey is a testament to dedication to the world of events & Travel.
Born in Morocco, raised in Spain, and educated in France and the UK, her multicultural upbringing spanning North Africa and Europe ignited a passion for travel, event organization, and cultural exploration.
Since 1998, Lina has been instrumental in establishing Visit Morocco as the leading Destination Management Company in the region.
Known for boundless energy and meticulous attention to detail, she ventured into Dubai in 2012, founding A Sweet Spot Events and DMC and extending her influence across the UAE.
Driven by a passion for exceeding expectations, and her very well curated skilled team, her commitment to excellence can only be described as inspiring.
We believe that…
Creativity
Proactivity
Adaptability
Passion
Attention to detail
Strong Supplier partnership
…Are the main ingredients for unforgettable moments
Our Positioning is clear….
Listen to your needs and design your tailor-made experience
Detail-oriented, we aim for irreproachable service
Be part of the same team during the whole process and execution
Protect your interests as an independent councilor
Always be up to date with the best offers and monitor the market
…We are your best advisors
some of our clients
some of our clients
